We have been quite busy since the last post. We have now seen our little project grow from 8 acres that we launched with last April (2017) and we are now at 40 acres as of January 2018! The overall response has been phenomenal and we are sketching out our next expansion phases for later this year! We are now carried in Bristol Farms, Metropolitan Markets, Stater Bros Markets, Mother’s Markets, Northgate-Gonzalez Markets, H-E-B, and Safeway. We are getting requests for our strawberries around the world now and we couldn’t be more grateful for the support! Our mission of growing a better tasting strawberry in a cleaner and greener way seems to be resonating with many.
We have been getting quite a few questions lately as to how we came up with the name of the company and the name of our brand, Masterplan, so I thought I would use this post to answer that for many of you.
Plan Berries was born from the realization that the original plan wasn’t working. And that we needed a “plan b”. Which is why you see the red highlight of “PLAN B” in our company logo. From day one we knew that the way things were going weren’t going to work over the long term. That the original plan of growing and producing strawberries wasn’t efficient and sustainable. So we wanted to introduce our plan, Plan Berries which would hopefully be the new plan that wil help us take us into the next generations of farming and farmers.
So our label, Masterplan, is a play on two things. First, the meaning of masterplan is printed on the inside of the lid of our clamshells. It is this: to develop or improve through a long-range plan that balances and harmonizes all elements.
Our mission is the essence of the very meaning of the word, masterplan. We want and strive to develop AND improve the process of farming strawberries for the long term benefit of our planet, our industry and for you to enjoy, while balancing and harmonizing the environment in which they are grown and thrive in.
Second, it also plays on the name of our company, Plan Berries.
It’s really that simple. And just like our packaging where you can see every berry we pack and sell, it is that honest and clear.
Context gives clarity to all situations.
Please keep the comments and questions coming. You can submit them on the contact us page and I promise you will hear directly from me soon after you press send.
Talk soon!
- Dave